A service that enables people to create their own space decoration style and help them find the related high-quality furniture.
We built the startup based on Lean startup business model, also learning detailed skills such as market assessment, customer psychology, business models, rapid iteration. Finally built an MVP product.
When we shop in a small town, we see a lot of delicate furniture stores. However, there is not much advertising, so not many people can find them. At the same time, many people want a unique style for their new home rather than a home decoration that follows others’ pattern. We want to design a platform that connects the buyer and furniture maker/store. In order to help people find high-quality furniture and enable them to become masters of their own style.
Formulating Business Concept, UI & UX Design, App Prototyping, and Design Research
Damon, Yang, Melissa, Ben
Keynote, Sketch, Principle, Illustrator
I don't know interior design at all, it takes lots of work to discover the styles I want.
Your home represents you.
"I don't want to just use an interior template to my room, I wish my room can show my own style with unique collections."
Finding that perfect piece takes time…
People want to experience new styles and build their own personal collection of furniture, but don’t always know where to go.
THE DESIGN PROCESS
By following the lean startup business model we validated and pivoted the direction four times based on customer's feedback.
In the beginning, one of the important features we have was Brand-story, but during the test, we found customers don't really care about it. THen we choose to add this feature in our next version. Another feedback from experts was we had too many functions and the target audience is too broad. As a start-up at, we want to keep our product flexible. Then, we did more research and narrow down our concept to furniture platform, changed the target audience to local high-quality furniture store ower. We found this area doesn't have many competitors. Also, we were all very interested in furniture retails.
We were eager to design a service that will help people decorate their house. We interviewed 20 people about how do they find decoration ideas and furniture. Through this process, we learned people's pain points and desire.
How might we enable people to create their own decoration style and help them find the related high-quality furniture?
We connect you with furniture makers and give you access to their pieces that can be shipped right to your home.
Buyers can discover styles they like and browse unique furniture pieces.
Help sellers find potential customers and provide their contact information so hopefully, more people will visit the store in person.